CITROËN UNVEILS ITS NEW BRAND SIGNATURE “INSPIRED BY YOU” AT THE FRANKFURT SALON 2017
After revealing its 'Citroën Inspired by You' brand campaign at the Paris 2016 Motor Show, Citroën naturally makes its new brand signature 'INSPIRED BY YOU' *. A new international signature that Citroën on its stand at the Frankfurt 2017 Fair.
Since its creation, Citroën has been constantly imagining and democratizing innovative solutions to improve the automotive life of everyone. From front-wheel drive to 2-hp, from Type H to Berlingo, from the Mehari to the E-MEHARI, from the Picasso minivans to the crossovers Aircross, Citroën accompanies societal evolutions and asserts itself as a popular brand in the noble sense: which makes people and their lifestyles its first source of inspiration.
Positioned at the heart of the generalist offer, the brand reinvests more than ever this spirit of ‘people minded brand’. A spirit that it naturally declines today with a new international signature: ‘INSPIRED BY YOU’ *.
This new brand signature is in line with the campaign of brand ‘Citroën Inspired By You’ unveiled at the occasion of the Paris Motor Show 2016 and then deployed internationally, notably in Latin America and China in the first half of 2017. The ultimate expression of the brand’s new dynamics, the new claim ‘INSPIRED BY YOU’ succeeds ‘CREATIVE TECHNOLOGY’ (2009) and will be released at Frankfurt.
More than just a signature, ‘INSPIRED BY YOU’ is a true credo that inspires the unique solutions offered by Citroën to its customers in terms of:
– products: like the new C3 or the crossovers C3 Aircross and C5 Aircross. New models that, each in their segment, blow a true wind of freshness to serve the welfare of their passengers.
– technologies: like CitroënTM ConnectedCAM, Airbumps® or Progressive Hydraulic CushionsTM (suspension with progressive hydraulic thrust developed as part of the CitroënAdvanced Comfort program).
– services: new mobility services such as Citroën Rent & Smile or Citroën Earn & Drive, as well as connected services such as MyCITROËN and MyCITROËN.
– customer relations: like the Citroën Advisor on-line opinion site or the new concept of an urban outlet ‘La Maison Citroën’.
All the proofs of the transformation of Citroën that demonstrate that the spirit of the new signature ‘INSPIRED BY YOU’ permeates the entire ecosystem of the Mark.
* ‘INSPIRED BY YOU’: ‘inspired by you’. NB: This new international claim is expressed in English, with the exception of the unfamiliar markets of English (China, etc.) which can translate it.